Services

I HELP STARTUPS TO MATERIALISE THEIR AMBITIONS.

Working closely with creators to develop user-focused design and real-world solutions. From early concept to post-launch, I enjoy being a reliable partner throughout the product development process.

Perhaps you are in the early stages, wondering how to shape your innovation.

CONCEPT

DEVELOPMENT

Design - Ideation - Communication

Maybe you've got a solid concept, but need to develop the design in CAD.

3D MODELLING

CAD - Technical drawings - Production files

You might be looking to raise money and need some persuasive product shots.

RENDERING

Visualisation - Presentation - Marketing

You could be ready to start building the concept, for testing and market feedback.

PROTOTYPING

MVP - Functional parts - Form models

Perhaps you need advice on the best way to approach product development.

CONSULTING

Advice - Strategy - Direction

Are you creating impactful solutions?

IMPACT

From undeniable climate change to a burgeoning health crisis – collectively, we have a lot of problems to solve. If you are engaged with environmental challenges, social innovations or the circular economy, count me in as a trusted partner in achieving your goals.

PROJECTS

Check out some recent collaborations with exciting creators. I like to go into detail on the process too.

SEE ALL

HABITS TECHNOLOGIES

Concept development

3D Modelling

Rendering

Prototyping

ESCA

Coming soon

ALUMEXI

Concept development
3D modelling
Rendering

LENZA ONE

Concept development

3D Modelling

Rendering

Prototyping

EASI REMOTE

Concept development

3D Modelling

Rendering

N-GAUGE

Concept development

3D Modelling

Rendering

ARTICLES

Browse for insights into the product development process and analysis on relevant subjects.

SEE ALL

For centuries, our economy has relied on a process of extracting, converting, using, then disposing of resources. From the gas heating our homes to the shoes on our feet, the vast majority of things in our society have derived from this linear lifecycle. But times have changed, the world is wiser and climate change is real; Science has told us that we need to fundamentally change the way our society and economy functions. Now you see where the circularity comes into this, right?

What is the circular economy? A concise definition by the Ellen Mcarthur foundation, suggests it is “ based on the principles of designing out waste and pollution, keeping products and materials in use, and regenerating natural systems ”. Essentially, the idea is to keep resources within the loop of use and minimise inputs (new resources) or outputs (waste and pollution). A simple comparison is the familiar adage ‘reduce, reuse, recycle’ – and in that order. 1. Reduce – lowering consumption is always preferable. 2. Reuse – If you consume, keep it within use. 3. Recycle – If you dispose, make sure the material is recycled. The methodology is an elaborate development from this to counteract our beloved linear model. Why? Because our planet cannot sustain the demand for our increasing population, appetite for consumption and the vast quantities of waste we produce. This exponential trend of consumption and waste production has been only accelerated in the last 70 years due to the development of plastic . The utilisation of the circular economy principles are not an ideological scenario, they are an imperative! Every business can and should be taking action, because in the coming decades it will become increasingly essential to transition our activities to a circular model. We’re just mimicking nature An ecosystem functions in the same intertwined, complex method an effective circular economy does. Everything is utilised, nothing is wasted. Sustainable resources are produced, organisms consume those resources, redistribute in different mediums, breed, die, then become fertiliser for more resources. That’s where the complexity lies – ecosystems are a vast network of entities working together – meaning our society also need cooperative, systemic change to be truly effective. The natural environment has been optimising this for hundreds of millions of years; all of our systemic problems have been figured out by nature in another context already, as demonstrated by the practice of biomimicry . As business we must: Support mass adoption from industry, to support the complex network of stakeholders who are necessary to enable a circular model. Influence policy that supports this transition. Innovate solutions for recovering the value from waste. Do business more consciously. Proactively evaluating the entire supply chain to ensure the highest sustainable footprint. Create schemes to return, refurnish and resell products. Design products that can be disassembled easily after use, into core materials. Select materials and processes with the least environmental and societal impact. Build durable products once more, that end the ridiculous practice of planned obsolescence and inadequate quality. As consumers we must: Lobby governments and industry to take action. Boycott products and brands that fail to transition. Favour longevity over fashion. Buy used. Share, fix and repurpose. Look out, opportunities ahead While it may be a novel concept in today’s society there are untold social, environmental and yes, economic opportunities for businesses that can disrupt their industries with circular models. For the innovators that are willing to make drastic changes, take risks and pioneer new approaches, they will be shaping the economies of our future. But here’s the exciting part: new, small businesses can capitalise on this opportunity , where incumbent monolithic competitors are incapable of pivoting so acutely while retaining satisfied shareholders. So entrepreneurs, start innovating! If you're looking for some inspiration, why not take a look at ' 30 ideas to kickstart your circular business ' from the Knowledge Transfer Network. The circular model in practice It’s correct to assume that in many industries, an entirely ‘closed loop’ is unattainable. You inevitably require inputs and outputs, but the goal is to minimise these. Interestingly, when looking back through time you can find many examples where we previously employed circular models, but transitioned to linear models for convenience or profit. British readers; remember the milkman delivering milk in glass bottles, that would be returned and reused? There are many companies who have already adopted a circular approach, or build their entire business model around it. One great example is Loop , who partner with retailers to facilitate a closed loop system with food and household products. It tackles the single-use packaging issue by enabling product packaging to be returned, cleaned and reused multiple times. Another company on a unique mission is Chopvalue , who have recycled over 33 million ‘disposable’ chopsticks. They have created a system whereby providing eateries with a chopstick supply, on a recurring membership. All used chopsticks are returned to the company, who then upcycle them into home furnishings – by a network of local makers. Arguably the restaurants should simply adopt reusable chopsticks, but they have still received a good response to their circular business model. Further reading If this topic interests you, take a look at the following links for more substantial reading and also online courses. 1. Ellen Macarthur foundation - pioneering the circular economy 2. Ellen Macarthur foundation podcast 3. Ellen Macarthur foundation online course 4. TU Delft online course 5. World Economic Forum - frequent articles on the subject. 6. KTN - 30 ideas to kickstart your circular business

How Can Your Business Benefit from the Circular Economy?

For the innovators that are willing to take risks and pioneer new approaches, will be shaping the economies of our future.

How to create meaningful design

Consider this; if nothing in the world were designed, we would still be on the plains as hunter-gatherers. And it’s true!

This topic is both fascinating and imperative to achieving truly great solutions. It suggests that good design is the result of a problem-solving approach, that integrates the users and stakeholders throughout the whole process of development. It's impossible to foresee every use-case that a product may go through within the target audience. Therefore human factors is about creating a deep understanding toward their needs, desires, challenges. In order to develop an educational program for coffee farmers, a far better result will be achieved by working with the farmers in the fields of Columbia, rather than hypothesising from a desk in the UK. As the user becomes more socially, economically and geographically distant from the design team, the greater the need for sympathetic understanding. Therefore from early research, through ideation, prototyping and implementation, the engagement of users will lead to solutions well-integrated to human considerations. A great comparison was presented by my tutor Steven Smith from the University of Brighton years ago – and it always stuck with me as such a vivid example; take the humble light switch. A device which half the planet interacts with on a daily basis. Both designs flip the lights right, so what’s the problem? What if the room is (unsurprisingly) dark? What if the user is blind? What if the user has severe Parkinson’s disease? What if you’re carrying a baby down the stairs and trying to use your elbow to press the switch? When you factor in the innumerable use cases with people of vastly different capabilities, it becomes infuriating at how inconsiderate the initial design is. It baffles me how these switches are still being manufactured today. There is fundamentally no functional or economic reason why the toggle switch should be used over the paddle switch. It is unequivocally inferior from a human factors’ perspective - and lacks consideration toward inclusive design .
Ergonomics = human factors? The field of human factors is intertwined with the study of ergonomics and - depending who you ask - considered synonymous . It relates more specifically to the dimensionality of humans, in relation to the product and context of use. One example might be to study the anthropometric data of children of 8-10 years, in order to ascertain the height of a bicycle handlebar. I like to view ergonomics as a subset of human factors, although anthropometric studies could be considered a subset of human factors and ergonomics. Do human factors apply to my product? Well, ask yourself – will a human interact with my product? The answer is usually yes! Despite how trivial the product or system may be, there are always opportunities to optimise the experience for the benefit of the user. It is also widely understood that design which executes well on human factors not only provides additional value to the user, but the broader society and economic benefit to the company as well. A well-performing solution will almost always outlast a lesser opponent. So how can these principles be put into use? I will direct you towards the experts at IDEO who masterfully employ this practice, that have built a toolkit for designers.

Human factors in design

What's imperative to achieving truly great solutions? The application of human factors!

COLLABORATE

Whether you're just mulling over an idea or ramping up towards launch, I can support on all things development-related. I'm always excited to hear what project you're working on, so read a little more about me, or get started now!

START A PROJECT

Reviews

DONOVAN P.

Founder, Esca

This man is amazingly talented in everything he does. The process from start to finish was very smooth. He was very attentive and met all of my requirements. It was honestly a blessing coming across him because he is one of the best in this market to do this. He does magic he does. Can’t thank you enough Louie. 😁👍

HOLGER E.

Founder, Director, Ambiatec

We are an early stage start-up in Life Science & Medical Devices Industry. Louie guided us very well through the design process, effectively implemented the changes, responded in a timely manner and completed the project in time. Overall, a clear recommendation for early visualisation and 3D rendering of your product designs! Thanks a lot!

CHRISTIAN O.

Founder, Explorefoss

TOMMASO A.

Founder, Flame Away

My experience working with Louie is remarkably exciting. I consulted Louie on a project for professional input. I find Louie exceptionally intelligent and deeply knowledgeable in product/industrial design engineering. His professional expertise is not in doubt and I strongly recommend him. Louie has a great personality. He is very friendly, a fast thinker and excellent team player. I find this line, from Louie’s profile, a very true reflection of who he is - “My commitment will make me feel like a valuable partner, not just a freelancer for hire!”. Looking excitingly forward to working with Louie again.

Great experience with a great service! We are a small startup and were looking for a niche product to be developed. Not only this product was developed with accuracy and precision, but we received plenty of consultation before and during this project, which greatly helped us finalize what we initially had in mind. Louie truly helped our project to go to the next phase with a solid design and good concept base, he immediately understood our vision and incorporated our thoughts into a great concept for our product. The constant feedback from our potential clients and the multiple options we got from Louie, gave us the opportunity to shape and modify the design until we reached what we were looking for.

CRAIG N.

Founder, Habits Technologies

Louie is an amazing designer and project manager. He takes the time to understand the goal of the project and ideas I had and turns them into a fantastic design. He also adds his unique flair to a design and makes it look easy.

LESTER V.

JULIAN C.H

CEO, Founder, Rehmus GmbH

It was great working on our plastic housing design project with Louie! Louie is very professional in his job. He had a very good understanding of the requirements, brought in own ideas for improvement and realised the design quickly and professionally. We do highly recommend him and are looking forward to future projects with him!

Founder, Frame of Light

Louie is a great team-player, who converts words into realistic, magnificent designs.

BENJY T.

Founder, Topcaps

Louie was always on time with projects and delivered exactly what was asked, to an amazing quality. He also allowed us to make changes according to what we wanted and this allowed us to get the best outcome possible. Thank you Louie!

PRINCE A.

Founder, Recall Technologies

I was glad to get in-contact with Louie just before the launch of our product. From sketch, Louie made concept designs and the renders he produced made our idea visible to customers and investors. His work contributed to our product winning the Santander Entrepreneurial Award. Louie simply brought our idea to life.

GET THE NEWSLETTER

An occasional review of discoveries and collabs.

SERVICES

Take a look at the design services I offer.

PROJECTS

View projects I have been working on.

ARTICLES

Learn more about

product development

ABOUT

Read about me and the way I work.

CONTACT

Skip the rest and get in touch.

I HELP STARTUPS TO MATERIALISE THEIR AMBITIONS.

Working closely with creators to develop user-focused design and real-world solutions. From early concept to post-launch, I enjoy being a reliable partner throughout the product development process.

Perhaps you are in the early stages, wondering how to shape your innovation.

CONCEPT

DEVELOPMENT

Design - Ideation - Communication

Maybe you've got a solid concept, but need to develop the design in CAD.

3D MODELLING

CAD - Technical drawings - Production files

You might be looking to raise money and need some persuasive product shots.

RENDERING

Visualisation - Presentation - Marketing

You could be ready to start building the concept, for testing and market feedback.

PROTOTYPING

MVP - Functional parts - Form models

Perhaps you need advice on the best way to approach product development.

CONSULTING

Advice - Strategy - Direction

IMPACT

PROJECTS

Check out some recent collaborations with exciting creators. I like to go into detail on the process too.

HABITS TECHNOLOGIES

Concept development

3D Modelling

Rendering

Prototyping

ESCA

Coming soon

ALUMEXI

Concept development 3D modelling Rendering

LENZA ONE

Concept development

3D Modelling

Rendering

Prototyping

EASI REMOTE

Concept development

3D Modelling

Rendering

N-GAUGE

Concept development

3D Modelling

Rendering

ARTICLES

Browse for insights into the product development process and analysis on relevant subjects.

How Can Your Business Benefit from the Circular Economy?

For the innovators that are willing to take risks and pioneer new approaches, will be shaping the economies of our future.

How to create meaningful design

Consider this; if nothing in the world were designed, we would still be on the plains as hunter-gatherers. And it’s true!

Human factors in design

What's imperative to achieving truly great solutions? The application of human factors!

COLLABORATE

Whether you're just mulling over an idea or ramping up towards launch, I can support on all things development-related. I'm always excited to hear what project you're working on, so read a little more about me, or get started now!

DONOVAN P.

Founder, Esca

HOLGER E.

Founder, Director, Ambiatec

CHRISTIAN O.

Founder, Explorefoss

TOMMASO A.

Founder, Flame Away

CRAIG N.

Founder, Habits Technologies

LESTER V.

JULIAN C.H

CEO, Founder, Rehmus GmbH

Founder, Frame of Light

BENJY T.

Founder, Topcaps

PRINCE A.

Founder, Recall Technologies

GET THE NEWSLETTER

An occasional review of discoveries and collabs.

SERVICES

PROJECTS

ARTICLES

ABOUT

CONTACT

Let's build something awesome!

Concept development
3D modelling
Rendering